Netflix Star Marie Kondo Now Sells Us Shit We Don’t Need
Igor Beuker - December 4, 2019
A few years ago my family suddenly labeled me as a semi-hoarder. Oh boy, have they terrorized me with ‘The Life-Changing Magic of Tidying Up’ by Marie Kondo. The process that should ‘spark joy’...
IAB Host Igor Beuker: The Future Of Marketing, AdTech & Digital Transformation
Igor Beuker - September 2, 2019
This week in Amsterdam, IAB Netherlands will host its fourth edition of the marketing conference How To Make It Work. IAB CEO Wendy Pouw talked to Igor Beuker, host of the conference, about his...
A Tribute To Futurist Alvin Toffler – Author Of Future Shock
Igor Beuker - February 11, 2019
Perhaps the greatest futurist of his time, Alvin Toffler is best known for his best-selling book Future Shock (1970). As a guru of the post-industrial age, Toffler’s radical vision inspired many global (business) leaders....
New Retail Record: Alibaba Singles Day 2018 Hits $30.8 Billion
Igor Beuker - November 12, 2018
On Singles Day 2018 China’s e-commerce giant Alibaba smashed all worldwide digital shopping and retail records, hitting the staggering amount of $30.8 billion in online sales. In just 24 hours! That topped the $25.3...
Sex, Secrets & Spies – Cambridge Analytica’s Hustle & Hacks
Igor Beuker - March 28, 2018
Britain’s Channel 4 News gave Cambridge Analytica CEO Alexander Nix a taste of his own medicine. Their undercover video should be nominated for the award for investigative journalism of the year. The outcome of...
Tech & AI vs. Humanity: Stephen Hawking’s Last Stirring Words
Igor Beuker - March 19, 2018
Legendary English physicist, cosmologist, author, and award-winning mastermind Stephen Hawking’s last stirring words to the internet really touched me. Two years ago, his last post was to the public internet forum a Reddit AMA,...
The Space Economy: Modern-Day Gold Rush 100x Bigger Than Bitcoin
Igor Beuker - February 23, 2018
The Space Economy is a modern-day gold rush 100 times bigger than Bitcoin. Asteroid mining will create a multitrillion-dollar industry. So, I was surprised to see that the leading business magazines didn’t take their...
Will Facebook Inc. Continue Its Takeover Of Advertising In 2018?
Igor Beuker - January 29, 2018
Facebook Inc. will continue its takeover of advertising in 2018. This story is a prequel to the keynote speeches I will deliver at marketing and media conferences this year. I will talk about how...
Alibaba Singles Day 2016 Hits $17.8B – Inside Jack Ma’s Math Man Brain
Igor Beuker - November 11, 2016
China’s e-commerce giant Alibaba hits $17.8 billion in sales on Singles Day 2016, turning a sweetheart’s holiday into an insane global e-commerce record. Before the 24-hour shopathon on 11 November kicked off, Alibaba’s chairman...
Shazam For Fashion, New Trends & Tech To Boost Retail Revenues
Igor Beuker - February 8, 2016
Shazam for fashion? Retail chain John Lewis operating in Great Britain, has launched a ‘Shazam for fashion‘. The findSimilar search function in the retailer’s iPad app uses image recognition to recommend to customers fashion...
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